I'm sure you are asking "What is this site all about?". Well, we are not really sure ourselves. Simple Reaction was founded in late 2008 by a small group of individuals that wanted to try something new while searching for a means to an end. Our previous experiences working with other companies always led to anti-climatic results. We believe that it was those earlier experiences that paved the way for us to start Simple Reaction. We tend to lean towards pop-culture and all around funny designs. Basically, anything that either raises an eyebrow, or gets a laugh. We are always looking to make improvements and put our customers first. If you have any suggestions, please feel free to contact us and let us know what you think. We are always on the lookout for great product ideas and designs. So, if you have an incredible design, or a great product that you would love to put in front of the world, feel free to drop us a line at ideas@simplereaction.com. -Simple Reaction